AgeFactor has the following specific objectives:


To develop and increase the competences of coaches, trainers and other educators in their effective use of social media and other new technologies media for adult guidance and professional development, concurrently improving outreach and coaching, training and learning outcomes.


To develop and provide career and education guidance & effective methods for enhancing basic digital & transversal skills by means of a new technology based strategy, namely social platforms and job clubs.


To enhance 50s capacity to promote themselves in the labour market in a more effective & autonomous way & increase their employability.


To support especially SMEs, in the improvement of age/diversity management processes and encourage employers to integrate fair employment practices when managing mature workers & the company’s diverse workforce.


To streamline & promote the AGEFACTOR approach into provision of educational & guidance services for adults & to provide for its long-term sustainability by involving stakeholders & policy/decision-makers.